The company decided to go with this not only to save money, but also to give Netflix a unique identity in the market. The font used for the Netflix logo is Graphique originally designed by Hermann Eidenbenz in 1945 and then digitized and expanded by Ralph M. If you want to grab a similar font for yourself, try Bebas Neue as it’s free.īut in 2018, they introduced their own font, Netflix Sans, created by their in-house design team with type foundry Dalton Maag. Previously, Netflix has used Gotham, and in 2014, Graphique, which was originally designed by Hermann Eidenbenz. They say you’re not yet a big-shot tech company unless you have your own font. Some of their main crowd pleasers include: The Chilling Adventures of Sabrina, Santa Clarita Diet, The Haunting of Hill House, Altered Carbon, The Umbrella Academy, Russian Doll, Orange Is the New Black, Stranger Things, and BoJack Horseman.
You can use any of these scripts to create a Netflix-style slider component according to your choice. This slider component allows users to horizontally scroll through content and hover on items to see a preview. As of 2016, Netflix has subscriptions from over 190 countries and 126 original content. Netflix's slider component is one of the most liked slider components across the internet.
But it wasn’t until 2013 when the company debuted their first original production entitled ‘House of Cards’. According to Netflix brand design lead Noah Nathan, the move away from Gotham and to creating a bespoke font was driven by escalating costs and the ability to. Media streaming began sometime in 2007, along with their DVD and Blu-ray rental services. Netflix has unveiled a new custom typeface to be used across the streaming platform’s brand identity, developed by the in-house design team in partnership with foundry Dalton Maag.